Profile overview
Profile Reach
Profile Reach measures the total number of unique users who have seen your content at least once, including posts and Smartlists. Unlike Impressions, which count multiple views by the same users, Profile Reach focuses on the distinct number of accounts that have encountered your content. This metric helps you understand the breadth of your audience.
Profile Activity
Profile Activity tracks the number of actions users take when interacting with your profile. This includes things like likes, comments, shares, and follows. It gives you insight into how actively engaged your audience is with your profile.
Profile Views
Profile Views refer to the total number of times your profile has been viewed by users. This metric helps you understand how often people are visiting your profile, whether to check out your content, follow you, or engage with your posts.
Audience Demographics
Audience Demographics refers to the detailed breakdown of the characteristics of the users who engage with your content. This include information such as age, gender, location.
Content
Impressions
Impressions refer to the total number of times your content (all types of content like posts and Smartlists) has been displayed on users' feeds or screens. It’s a measure of visibility, helping you gauge how often your content is being shown to potential viewers.
Engagement
Engagement metric measures how actively your audience is engaging with your content. It includes actions like likes, comments, shares, and follows. High engagement indicates that your content resonates well with your audience.
Content Interactions
Content Interactions represents the total number of interactions your posts and Smartlists have received. Interactions can include likes, comments, shares, and any other forms of direct engagement. It helps you understand the level of interest and activity your content generates.
Earnings
Total Revenue
Total Revenue metric represents the complete amount of money you've earned on the platform from all sources. This includes income from subscriptions, referrals, donations, and any content or channels you've monetized. It provides a comprehensive view of your earnings, helping you track the financial success of your activities over a specified period.
Total Buyers
Total Buyers is a metric that indicates the total number of unique individuals who have made at least one purchase from you, whether it's a subscription or content.
Total Donations
Total Donations is a metric that tracks the overall amount of donations received.